“Designing Springfield”

“Designing Springfield”
This was a personal project done for my own enjoyment, and I was pleased enough with the results to share them here. The concept was simple: On TV’s The Simpsons, the writers came up with dozens of clever names for stores, businesses and products, but they never designed appropriate graphics for them. I thought it would be fun to figure out what these logos from Springfield USA would look like in the real world.

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